Theme2026-078 min
Building a Metaobject content model that merchants can actually edit
Metaobjects are powerful — and easy to misuse. How to model campaign content so operators stay self-sufficient and the codebase stays clean.
Read noteInsights
Engineering notes, not marketing copy
Written around real decision problems: when to go headless, how to model content, what an ERP integration really costs.
Headless2026-0710 min
When NOT to go headless: a decision framework
Headless is a tool, not a trophy. A concrete framework for deciding when a theme is still the right architecture.
Read noteApp2026-067 min
Theme App Extensions: the contract your theme needs
Stop patching theme code for every app. A Theme App Extension contract keeps merchants, developers and apps stable.
Read noteSolution2026-069 min
10 questions to ask before any Shopify ERP integration
Most ERP projects fail in the scoping phase, not the code. The questions that reveal the real data flow.
Read noteTheme2026-056 min
Owning Core Web Vitals on Shopify: a practical budget
App impact, JS weight, image pipelines — the levers that actually move LCP and INP on a storefront.
Read noteApp2026-058 min
Custom app or public app? A product decision, not a code decision
One merchant’s problem is a feature; ten merchants’ problem is a product. How to decide which you are building.
Read noteNo insights in this category yet.
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