Selected work
Engineering case studies
Not screenshots. Every case documents the business context, the architecture decision, the implementation and the measured result.
New-customer gift program — live in 15 days across US, EU and UK
The gift-with-purchase program needed a landing page, product-page embed, cart threshold reminder, post-order eligibility check, order tagging, shipment detection and exception alerts — on three markets at once, without touching the existing new-customer signup and 9% discount flow already in production.
15 days
Time to launch
US · EU · UK
Markets
Zero changes
Existing flow
Dedicated SKUs for customizable products — zero extra steps for shoppers
When selling engraveable / customizable goods, custom variants need distinct SKUs so orders, inventory and ERP can tell custom from standard — with independent pricing or stock policies, and clean fulfillment and after-sales. But shoppers must not see extra steps.
Zero added
Shopper steps
Shared
Stock
Automatic
SKU split
Market-aware SKU filtering in Liquid — one theme, five markets
A multi-market catalog needed the storefront to show only the SKUs valid for the shopper’s current market — filtering out inapplicable variants — while keeping the existing Color / Size picker, price, inventory and add-to-cart untouched, without IP detection or a separate SKU management system.
5
Markets tested
Untouched
Data structure
Kept intact
Picker
Automatic discount price display — show sale prices before the cart
Shopify automatic discounts only apply in cart and checkout — product cards and PDPs show the full price, so shoppers never see the sale. The fix had to show discounted prices and strikethrough originals on cards, PDP and Quick Add, at variant level, in real time, without extra collection-page API calls.
3
Display surfaces
Variant-level
Pricing
Zero
Collection requests
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