Market-aware SKU filtering in Liquid — one theme, five markets
Client names and specific metrics are anonymized or summarized where confidentiality requires.
5
Markets tested
Untouched
Data structure
Kept intact
Picker
01 · Business Context
Multi-market brand — Shopify · EU / US / CA / UK / PL. Scope and context as agreed with the client.
02 · Challenge
A multi-market catalog needed the storefront to show only the SKUs valid for the shopper’s current market — filtering out inapplicable variants — while keeping the existing Color / Size picker, price, inventory and add-to-cart untouched, without IP detection or a separate SKU management system.
03 · Architecture
A Market to SKU mapping rule built on the existing Product / Variant fields and Metafields, evaluated in Liquid against the current Shopify Market, filtering variants while keeping the variant picker, URL state and add-to-cart intact.
04 · Implementation
- Analyzed product / variant structure, SKU rules and existing Metafields
- Built Liquid current-market detection and variant filtering
- Handled market / color / variant switching with URL state sync
- Tested across EU, US, CA, UK and PL markets, desktop and mobile
05 · Key Decisions
A Market to SKU mapping rule built on the existing Product / Variant fields and Metafields, evaluated in Liquid against the current Shopify Market, filtering variants while keeping the variant picker, URL state and add-to-cart intact — the architecture choice was driven by the business constraint, not by a preferred framework.
06 · Result
5
Markets tested
Untouched
Data structure
Kept intact
Picker
07 · Stack
Related service
Theme Engineering
Engineering a scalable Shopify theme system that merchants can edit, teams can maintain, and apps can extend.
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