New-customer gift program — live in 15 days across US, EU and UK
Client names and specific metrics are anonymized or summarized where confidentiality requires.
15 days
Time to launch
US · EU · UK
Markets
Zero changes
Existing flow
01 · Business Context
Consumer-tech brand — Shopify · US / EU / UK. Scope and context as agreed with the client.
02 · Challenge
The gift-with-purchase program needed a landing page, product-page embed, cart threshold reminder, post-order eligibility check, order tagging, shipment detection and exception alerts — on three markets at once, without touching the existing new-customer signup and 9% discount flow already in production.
03 · Architecture
A Shopify App with a Theme App Extension (App Block / App Embed) for storefront surfaces, plus webhook-based order tagging and shipment detection. A launch-first build: complete core flow, no heavy admin config.
04 · Implementation
- Built the program landing page and product-page gift embed module
- Shipped CTA popup with subscription form
- Added cart amount threshold reminder
- Implemented post-order eligibility check, order tagging, shipment detection and exception alerts via webhooks
05 · Key Decisions
A Shopify App with a Theme App Extension (App Block / App Embed) for storefront surfaces, plus webhook-based order tagging and shipment detection — the architecture choice was driven by the business constraint, not by a preferred framework.
06 · Result
15 days
Time to launch
US · EU · UK
Markets
Zero changes
Existing flow
07 · Stack
Related service
App Engineering
Turning merchant-specific business logic into stable, maintainable apps and extensions.
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